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Transtion 03 01

Hot Trend in Gift Cards…SHAPES!

Hot Trend In Gift Cards…shapes!

Optimum Card Solutions Offers the Hottest Trend in Gift Card Production – Shapes!

One of the hottest design trends for gift cards is the use of shapes to accent your design and stand out against other gift cards.

Optimum Card’s disruptive patented print technology offers card shapes at a price of just $500 over the standard card cost. This technology makes any size gift card utilizing shaped cards, affordable.  Whereas the traditional print method on PVC for a quality die cut requires an investment of $20,000 or more over the standard card cost for the male/female die cutting dies.

Given the affordable price of a quality die offered by Optimum Card, our retail partners are taking full advantage of this unique print embellishment.

Email or call us today to find out how we can bring SHAPES to your gift card assortment.



PBS Frontline Report: Plastic Wars

PBS Frontline documentary Plastic Wars reviews the myth of PVC recycling, how oil companies perpetuated
the myth of recycling to sell more PVC, and how PVC waste has become a global epidemic. How can you help
solve this PVC crisis… transition your gift cards to PAPER GIFT CARDS which appear, function, and perform
just like PVC cards.

Increase Customer Engagement With QR Codes


Apple has added a feature to new and existing iPhones (with the update to iOS 11) allowing the camera to read QR codes without the need for a 3rd-party app. Just open the camera and point! The QR can finally live up to its name: Quick Response Code.

What does this mean for gift cards? An easy way for brands to bridge print with digital, direct customers to their nearest location, share company or product info or announce an event. Since the gift card is in-hand, consumer engagement has already occurred and the QR code is there to enhance the experience.

Best of all, the code doesn’t take up much real estate. Ask us for a sample card to see for yourself!

Ensuring Successful Gift Card Fulfillment

Make your holiday season brighter with better control of your gift card fulfillment.  Whether done in-house or outsourced, an effective program should consider:

  • Historical Data Tracking – Every quantity, serial number, date, version, and tracking number reported for each recipient, so no orders are lost, and fraud cases are easier to investigate.
  • Inventory – Identifying current gift and promotional card inventory levels with associated serial numbers helps determine future card orders, versions, and reinforces sales data integrity.
  • Handling – Determine if it is more cost effective to ship cards to your DC to be fulfilled, or to save the shipping expense and have orders fulfilled through your card production house.
  • Holiday Shipping Strategy – Use historical data to deploy gift card shipments prior to the holidays to avoid delayed shipping times and expedited shipping fees.

If you would like to explore ways to make your unique fulfillment system more efficient, please contact us.  Together, we can ensure your card fulfillment runs smoothly this holiday season and all year round.

Gift Card Production

When it comes to paper gift card production, most companies are still using the same equipment originally designed for plastic cards.  Optimum Card Solutions has taken an innovative approach to the entire process from start to finish.

Read on to see how our process compares to the competition.


Gift Cards: PVC vs. Paper Sourcing

There’s a lot of talk about sustainability and gift cards, and it all begins with the material chosen to make the cards. This infographic highlights some environmental differences between PVC and FSC® certified paper for you to consider.


Top 5 Reasons for Paper Gift Cards

Apple, Google, Amazon, Whole Foods, Chipotle, Best Buy, and Chili’s.  They all have something in common: They use paper gift cards.  They are not alone, either.  The list of brands making the move to paper gift cards is rapidly growing.  Check out the top five reasons why your organization should make the change, too. 5-reasons-to-choose-paper-page-001