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Taco Bell did just that!

How did they do it?

• They highlighted their logo to make it visibly noticeable to consumers.
• By moving the card to the reverse of the carrier, the front doubles the size of the gift card “billboard” insuring improved consumer notification.

Additionally:

• They simplified the design.
• They took advantage of brand colors that are instantly recognizable.
• The entire card-on-carrier can be recycled.
• They took advantage of Optimum’s lowest carbon footprint manufacturing process.

For more information about this product and ideas on how to leverage your product & brand amongst others on 3^rd party gift card displays, reach out to your Optimum Card Salesperson or log a request on this website for a specialist to contact you.

Craftsmanship that makes these          cards special?

Taco Design

• Custom shape card tailored to brand
• Multi-level emboss
• Contrast finishes applied inline for
  gloss / dull contrast
• Clean card edges
• 2 side bleed magstripe
• Low-cost tooling die vs. traditional tooling
  die used for sheet-fed
• Card can be recycled
• Optimum Card Patented process provides
  low-cost ability to create shapes

Pretzel Design

• Custom shape card tailored to brand
• Clean card edges
• 2 side bleed magstripe
• Low-cost tooling die vs. traditional tooling
  die used for sheet-fed
• Card can be recycled
• Optimum Card Patented process provides
  low-cost ability to create shapes

Craftsmanship that makes these          cards special?

• 4 side bleed decorative foil
• Clean & Open fine detail logo
• Clean & Open fine detail TM logo
• Clean card edges for flood foil
• 2 side bleed magstripe
• Card can be recycled
• Optimum Card Patented process provides
  low-cost foil embellishment