Apple has added a feature to new and existing iPhones (with the update to iOS 11) allowing the camera to read QR codes without the need for a 3rd-party app. Just open the camera and point! The QR can finally live up to its name: Quick Response Code.
What does this mean for gift cards? An easy way for brands to bridge print with digital, direct customers to their nearest location, share company or product info or announce an event. Since the gift card is in-hand, consumer engagement has already occurred and the QR code is there to enhance the experience.
Best of all, the code doesn’t take up much real estate. Ask us for a sample card to see for yourself!