Blog

Ensuring Successful Gift Card Fulfillment

August 16, 2017

Make your holiday season brighter with better control of your gift card fulfillment.  Whether done in-house or outsourced, an effective program should consider: Historical Data Tracking – Every quantity, serial number, date, version, and tracking number reported for each recipient, so no orders are lost, and fraud cases are easier  … Read more

Gift Card Production

December 15, 2016

When it comes to paper gift card production, most companies are still using the same equipment originally designed for plastic cards.  Optimum Card Solutions has taken an innovative approach to the entire process from start to finish. Read on to see how our process compares to the competition.

Gift Cards: PVC vs. Paper Sourcing

November 21, 2016

There’s a lot of talk about sustainability and gift cards, and it all begins with the material chosen to make the cards. This infographic highlights some environmental differences between PVC and FSC® certified paper for you to consider.

Top 5 Reasons for Paper Gift Cards

October 20, 2016

Apple, Google, Amazon, Whole Foods, Chipotle, Best Buy, and Chili’s.  They all have something in common: They use paper gift cards.  They are not alone, either.  The list of brands making the move to paper gift cards is rapidly growing.  Check out the top five reasons why your organization should  … Read more

Innovation In Action

April 26, 2016

Just In Time Inventory

December 17, 2015

A case study on JIT inventory… Problem:  A large national casual dining brand was struggling with maintaining proper gift card inventory – especially during the high selling months of November and December.  At times, they found themselves out of stock, resulting in lost sales and high costs to expedite replenishments.  There  … Read more

Secure Packaging

November 20, 2015

For many retailers, selling gift cards through a third party is a major sales channel.  As a retailer selling gift cards in the third party space, you have to be cognizant of inventory, maximization of peg space, and of course, fraud.  Many retailers don’t know or believe there is a  … Read more

Card Distribution

September 17, 2015

Gift card distribution practices vary widely from organization to organization.  What you may not realize is the amount of money that can be saved by making minor modifications to tighten up your program.  Here are the top 5 distribution enhancements that can affect your bottom line: Warehousing:  Gift cards are  … Read more