Gift card industry studies confirm that the sales of gift cards keep increasing as do their popularity. Those same studies also reflect the increase in fraudulent activity involving gift cards mirrors the upward sales trend. The perpetuators of this fraudulent activity are highly educated and organized individuals/groups. Add to this, the increasing sales channels outside your stores and Internet sales and the issue grows exponentially.
With Optimum’s significant retail, restaurant, and business-to-business experience in fraud we have built products, processes, and strategies used to combat the growing issue. One of these products we have developed in concert with one of our print partners is a secure and tamper evident retail carrier. The fully enclosed package allows you to freely display the gift card for sale while giving you and your customers the confidence the card has not been compromised. Optimum has alsodeveloped other packages as well that display the card (non-enclosed card). Throughout the design processes Optimum has kept
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security, an attractive design, at a cost effective price at the forefront. We have accomplished this with this package and it provides anyone with a fantastic fraud preventative package.
Optimum is proud to say that we are a certified vendor with Incomm for the “Incomm Wrap package.” This secure package is a very complex to produce and Incomm certifies only companies who are highly knowledgeable in card personalization and affixing. Optimum is one of Incomm’s preferred suppliers for this product.
Optimum has also aligned with the National Retail Federation (NRF), the Incentive Gift Card Council, third party resellers, and our clients to understand emerging trends to educate the industry and preventative measures on gift card fraud. If you are interested in leveraging this extensive knowledge, want to learn more about our secure package options, or order Incomm wrap product, please contact Optimum today at 630-458-0077.
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