Tuesday, August 19, 2008

BUSINESS-TO-BUSINESS FULFILLMENT:

The business-to-business (B2B) channel is a considerable source of revenue, as gift cards are sought after items for incentives, business gifts, loyalty points and compensation.

While marketing hurdles in managing this business seem stressful enough, fulfillment issues such as secure databases, card fulfillment, Sarbanes-Oxley, holiday demand, fraud, reporting, warehousing and customer service has moved the complexities of managing this business beyond enormous.

Optimum has the solutions to make your B2B business a world-class leader in the industry. Our user-friendly B2B application and database make management of your clients effortless. If you have an existing database that works, Optimum can receive a daily feed from your database, fulfill the order and provide data back to you on that fulfillment activity.

Fulfillment Processes we provide include:

Direct Fulfillment – A single card to a single address.

First/Last Bulk Fulfillment – Cards are provided to Optimum in sequential order. Optimim will scan/swipe the first card in the sequence, count the quantity of cards order and scan the last card in the order.
Full Verification Bulk Fulfillment - All cards within the order are scanned/swiped, providing 100% verification of all cards. Cards can either be in sequential order or random number order.
Business-to-Consumer Fulfillment – Designed for orders that need a unique specialized carrier added to the order or affixed to the card. This can be used for orders that are shipped to one location or to multiple recipients.

Other B2B benefits that you will gain from Optimum include reporting, consultation and fraud deterrent methods.